The
Project
Black USA is an ecommerce store that sells apparel that advocates against racial injustice.
The store has seasonal drops and is not currently active. The apparel featured in the web design was for Black History Month 2020.
The
Desktop
The
Logo
about
logo
For the logo, I originally used American Eagle as my inspiration. But then it took on a life of its own.
After working on one variation, I felt an edgier logo would pair better with the web design.
The
mobile
the
apparel
the
shirts
For the shirts, I was inspired by the art style from the Boondocks and the branding from the Martin tv show. My goal was to bring a 90’s aesthetic to the apparel.
the
design
For the design, I referenced a lot of apparel websites such as Urban Outfitters and American Eagle. I wanted the web design to match the organization’s bold statement.
The
page
Like it on Behance.
Like the design? Give it a like on Behance. I would appreciate the appreciation.
